Workshop Series at IIT Delhi
Digital Marketing Mastery with Google Ads/SEO (1 Day)
Google Ads/SEO Marketing Mastery: Learn, Strategize, Succeed at World Technocon Workshop
Certification: Certificate to all participants.
Our Workshop Gallery
IIT Delhi
Hauz Khas New Delhi (India)
11 & 17-May-2025
From 10:00 AM to 05:30 PM
The Digital Marketing with Google Ads/SEO Workshop at IIT Delhi is a comprehensive program designed to equip participants with the skills and knowledge necessary to navigate the fast-paced world of digital marketing google ads/seo. This workshop is perfect for students, budding entrepreneurs, marketing professionals, and anyone looking to enhance their digital marketing acumen in an increasingly online world.
Limited Seats Available!!
Feedback From Our Participate
Who Should Attend?
✔️ Marketing Professionals – Seeking to deepen their knowledge of Google Ads and SEO.
✔️ Small Business Owners – Wanting to promote their brand cost-effectively online.
✔️ Freelancers & Consultants – Offering digital marketing services to clients.
✔️ Content Creators & Bloggers – Looking to grow their audience through search traffic.
✔️ Startups & Entrepreneurs – Aiming to generate leads and boost brand awareness.
✔️ Students & Job Seekers – Interested in starting a career in digital marketing.
🚀 Why Attend This Workshop?
✔️ Master Two Powerful Channels – Learn how to drive traffic through paid and organic strategies.
✔️ Actionable Skills – Gain hands-on experience in campaign setup, SEO audits, and performance tracking.
✔️ Boost Online Visibility – Increase your website’s presence on Google and reach your target audience effectively.
✔️ Cost-Efficient Marketing – Discover how to make the most of your ad spend and SEO efforts.
✔️ Stay Ahead of Trends – Learn the latest updates in Google Ads and SEO algorithms.
✔️ Career & Business Growth – Equip yourself with high-demand skills to grow professionally or scale your business.
Workshop certification
✔️ Receive a globally recognized certificate
✔️ Boost your resume and stand out in job applications and interviews
✔️ Showcase your skills on LinkedIn and other professional platforms
✔️ Adds credibility to your profile for freelancing and client work
✔️ Validates your learning and commitment to professional growth
✔️ A valuable addition to your academic or career development portfolio
Workshop outcomes
✅ Build and manage effective Google Ads campaigns.
✅ Conduct keyword research and implement on-page SEO.
✅ Perform technical SEO audits and improve site performance.
✅ Track and analyze digital marketing metrics using key tools.
✅ Increase website traffic, engagement, and conversions.
✅ Develop integrated digital strategies for sustainable growth.
Workshop Session Course Modules
Module 1: Digital Marketing Landscape & Strategy Development
Gain a solid foundation in digital marketing principles, channels, and strategies. Learn how to build a comprehensive digital marketing plan that integrates SEO and Google Ads for maximum business impact.
Module 2: Google Ads Fundamentals & Campaign Execution
Understand how Google Ads works, from keyword research to campaign structure. Learn how to set up, run, and manage high-converting Search, Display, and YouTube ad campaigns with effective budgeting and bidding strategies.
Lunch Break
1 Hour Lunch Break
Module 3: SEO Essentials & On-Page Optimization
Explore the basics of Search Engine Optimization, including keyword research, content creation, and on-page best practices. Learn how to optimize websites to rank higher on search engines and drive organic traffic.
Module 4: Advanced SEO & Technical Optimization
Dive deeper into technical SEO, link-building strategies, mobile optimization, and Core Web Vitals. Learn how to audit and improve website performance to enhance visibility and search rankings.
Module 5: Analytics, Reporting & Conversion Optimization
Master the use of tools like Google Analytics, Search Console, and Ads reporting. Learn how to track campaign performance, analyze user behavior, and implement CRO techniques to boost ROI.
Extended Learning & Benefits:
Networking
Network and Connect with Learners, Experts, and Mentors
Workshop PDFs
Exclusive Participant Resources
Exclusive WhatsApp
Networking Opportunities After the Workshop
Limited Seats Available!!
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