Tinkerer's Lab Workshop Series at IIT Hyderabad 2025
Digital Marketing Mastery
Google and Instagram & Facebook Marketing Mastery: Learn, Strategize, Succeed at IIT Hyderabad!
Certification: Tinkerer’s Lab 2025, IIT Hyderabad in Association with World Technocon
Our Workshop Gallery
IIT Hyderabad Main Campus
Hyderabad India
26 April 2025
Timing: 10:00 AM to 5.00 PM
The Digital Marketing Workshop at IIT Hyderabad is a comprehensive program designed to equip participants with the skills and knowledge necessary to navigate the fast-paced world of digital marketing. This workshop is perfect for students, budding entrepreneurs, marketing professionals, and anyone looking to enhance their digital marketing acumen in an increasingly online world.
Limited Seats Available!!
Feedback From Our Participate
Who Should Attend?
✔️ Entrepreneurs & Business Owners – Looking to scale their businesses online.
✔️ Marketing Professionals – Seeking to enhance their digital advertising expertise.
✔️ Social Media Managers – Wanting to improve ad targeting and engagement.
✔️ Freelancers & Consultants – Aiming to offer better marketing solutions to clients.
✔️ Students & Aspiring Marketers – Looking to kickstart a career in digital marketing.
✔️ E-commerce Sellers – Wanting to drive more traffic and sales through paid advertising.
🚀 Why Attend This Workshop?
✔️ Hands-on Learning – Practical exercises, live demos, and real-world case studies to enhance your learning experience.
✔️ Industry Insights – Learn the latest trends and best practices from expert marketers.
✔️ Boost Brand Visibility – Leverage Instagram and Google Ads to increase engagement and conversions.
✔️ Actionable Strategies – Gain step-by-step strategies to create, manage, and optimize ad campaigns.
✔️ Networking Opportunities – Connect with like-minded professionals and industry experts.
✔️ Certification – Receive a certificate upon completion to boost your resume and credibility.
Workshop certification
✔️ Receive a globally recognized certificate
✔️ Boost your resume and stand out in job applications and interviews
✔️ Showcase your skills on LinkedIn and other professional platforms
✔️ Adds credibility to your profile for freelancing and client work
✔️ Validates your learning and commitment to professional growth
✔️ A valuable addition to your academic or career development portfolio
🎯 Workshop outcomes
✅ Master Instagram & Google Ads to effectively promote brands and products.
✅ Create and optimize high-performing ad campaigns for maximum ROI.
✅ Develop compelling ad creatives and targeting strategies.
✅ Gain expertise in budget allocation and campaign scaling techniques.
✅ Analyze and interpret key ad performance metrics.
✅ Apply learned strategies through hands-on practice and real-world case studies.
Workshop Session Course Modules
Module 1 : Introduction to Digital Marketing & Advertising Ecosystem
Understand the fundamentals of digital marketing, key platforms, and their impact on businesses. Learn about the role of social media and search engine marketing in driving growth and engagement.
Module 2 : Instagram Marketing & Advertising Strategies
Discover how to create a strong brand presence on Instagram. Learn about profile optimization, content strategy, hashtags, and analytics. Dive into Instagram Ads, audience targeting, and campaign optimization for maximum reach and conversions.
Lunch Break
1 Hour Lunch Break
Module 3 : Google Ads Essentials & Campaign Setup
Get an in-depth understanding of Google Ads, including search, display, and video ads. Learn how to conduct keyword research, set up effective ad campaigns, and leverage bidding strategies to optimize ad spend.
Module 4 : Advanced Targeting & Performance Optimization
Master audience segmentation, retargeting, and A/B testing for ad performance enhancement. Learn how to analyze campaign metrics and implement optimization techniques to improve ROI on both Instagram and Google Ads.
Module 5 : Budgeting, Scaling & Case Studies
Understand budget allocation, scaling successful ad campaigns, and avoiding common pitfalls. Analyze real-world case studies of successful ad campaigns and apply insights to your own marketing efforts.
Extended Learning & Benefits:
Networking
Network and Connect with Learners, Experts, and Mentors
Workshop PDFs
Exclusive Participant Resources
Exclusive WhatsApp
Networking Opportunities After the Workshop
Limited Seats Available!!
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