Online Workshop Series COMET'25 IIT Roorkee
Digital Marketing Mastery with Instagram & Meta Ads
Instagram & Facebook Marketing Mastery: Learn, Strategize, Succeed at World Technocon Workshop
Certification: Certificate to all participants.
Our Workshop Gallery
22-June-2025
From 7:00 PM to 11:00 PM
The Digital Marketing Workshop IIT Roorkee is a comprehensive program designed to equip participants with the skills and knowledge necessary to navigate the fast-paced world of digital marketing instagram & meta ads. This workshop is perfect for students, budding entrepreneurs, marketing professionals, and anyone looking to enhance their digital marketing acumen in an increasingly online world.
Limited Seats Available!!
Feedback From Our Participate
Who Should Attend?
✔️ Marketing Professionals – Seeking to deepen their knowledge of Google Ads and SEO.
✔️ Small Business Owners – Wanting to promote their brand cost-effectively online.
✔️ Freelancers & Consultants – Offering digital marketing services to clients.
✔️ Content Creators & Bloggers – Looking to grow their audience through search traffic.
✔️ Startups & Entrepreneurs – Aiming to generate leads and boost brand awareness.
✔️ Students & Job Seekers – Interested in starting a career in digital marketing.
🚀 Why Attend This Workshop?
✔️ Master Two Powerful Channels – Learn how to drive traffic through paid and organic strategies.
✔️ Actionable Skills – Gain hands-on experience in campaign setup, SEO audits, and performance tracking.
✔️ Boost Online Visibility – Increase your website’s presence on Google and reach your target audience effectively.
✔️ Cost-Efficient Marketing – Discover how to make the most of your ad spend and SEO efforts.
✔️ Stay Ahead of Trends – Learn the latest updates in Google Ads and SEO algorithms.
✔️ Career & Business Growth – Equip yourself with high-demand skills to grow professionally or scale your business.
Workshop certification
✔️ Receive a globally recognized certificate
✔️ Boost your resume and stand out in job applications and interviews
✔️ Showcase your skills on LinkedIn and other professional platforms
✔️ Adds credibility to your profile for freelancing and client work
✔️ Validates your learning and commitment to professional growth
✔️ A valuable addition to your academic or career development portfolio
Workshop outcomes
✅ Build and manage effective Google Ads campaigns.
✅ Conduct keyword research and implement on-page SEO.
✅ Perform technical SEO audits and improve site performance.
✅ Track and analyze digital marketing metrics using key tools.
✅ Increase website traffic, engagement, and conversions.
✅ Develop integrated digital strategies for sustainable growth.
Workshop Session Course Modules
Module 1: Foundations of Digital Advertising
Gain a solid understanding of digital marketing fundamentals, including the role of Meta platforms in the marketing ecosystem. Learn how Instagram and Facebook ads fit into broader digital strategies to drive brand awareness and sales.
Module 2: Setting Up for Success
Learn how to create and optimize business profiles, set up Meta Business Manager, install the Facebook Pixel, and structure ad accounts for effective campaign management. Ensure you’re technically ready to launch impactful ad campaigns.
Lunch Break
1 Hour Lunch Break
Module 3: Crafting High-Converting Campaigns
Dive into ad formats, creative strategies, and audience targeting on Facebook and Instagram. Learn how to create compelling visuals, write persuasive copy, and design funnels that convert browsers into buyers.
Module 4: Budgeting, Bidding & Optimization Techniques
Understand ad budgets, bid strategies, and campaign structures. Learn how to monitor key metrics, conduct A/B tests, and optimize campaigns in real time to improve performance and maximize return on ad spend.
Module 5: Scaling Strategies & Case Studies
Discover advanced tactics for scaling successful ad campaigns. Analyze real-world case studies to extract winning formulas, and learn how to troubleshoot performance dips and scale ad spend without compromising efficiency.
Extended Learning & Benefits:
Networking
Network and Connect with Learners, Experts, and Mentors
Workshop PDFs
Exclusive Participant Resources
Exclusive WhatsApp
Networking Opportunities After the Workshop
Limited Seats Available!!
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