Details

The Digital Marketing Workshop at IIT Guwahati is a comprehensive program designed to equip participants with the skills and knowledge necessary to navigate the fast-paced world of digital marketing. This workshop is perfect for students, budding entrepreneurs, marketing professionals, and anyone looking to enhance their digital marketing acumen in an increasingly online world.

Over the course of this engaging workshop, attendees will be introduced to the fundamental concepts and strategies of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, and digital analytics. The curriculum is crafted to provide a holistic understanding of how each element contributes to a cohesive and effective digital marketing strategy.

Expert instructors with real-world experience will guide participants through interactive sessions that combine theoretical insights with practical application. Attendees will have the opportunity to work on live projects, analyze case studies, and participate in simulations to apply the concepts learned in real-time. This hands-on approach ensures that participants not only understand the theories behind digital marketing but also gain the confidence to implement them effectively.

The workshop will also delve into the latest trends and tools in digital marketing, offering insights into how to leverage emerging technologies and platforms to gain a competitive edge. Participants will learn about the importance of data-driven decision-making and how to use analytics to measure and optimize the performance of their digital marketing campaigns.

By the end of the workshop, attendees will have a comprehensive toolkit of digital marketing strategies and techniques, ready to be applied to their businesses, careers, or personal projects. The Digital Marketing Workshop at IIT Guwahati is more than just a learning experience; it's an opportunity to connect with like-minded individuals, share ideas, and build a network in the digital marketing community.

Tentative Workshop Itenary/Topics Covered

01-Feb-2025
IIT Guwahati

Session 1: Instagram Meta Ads Mastery

10:00 AM – 12:30 PM

10:00 AM – 10:30 AM: Understanding Instagram Meta Ads

  • Overview of Meta Ads Manager and its integration with Instagram.
  • Types of ads: Stories, carousel, reels, and feed ads.
  • Targeting options: Custom audiences, lookalike audiences, and geo-targeting.

10:30 AM – 11:00 AM: Creating High-Converting Instagram Ads

  • Elements of a successful ad: Visuals, copy, and call-to-action (CTA).
  • Hands-on: Participants draft an Instagram ad campaign idea.

11:00 AM – 11:30 AM: Setting Up an Instagram Ad Campaign

  • Live demo: Setting up a campaign in Meta Ads Manager.
  • Budgeting strategies: Daily vs. lifetime budgets.

11:30 AM – 12:00 PM: Measuring Instagram Ad Performance

  • Understanding key metrics: Reach, impressions, engagement, and conversions.
  • Tools for ad performance analysis and optimization.

12:00 PM – 12:30 PM: Practical Session

  • Participants set up a mock Instagram ad campaign for a hypothetical business.
  • Peer feedback on ad designs and strategies.

 

12:30 PM – 1:30 PM: Lunch Break

 

Session 2: Google Ads Mastery

1:30 PM – 3:30 PM

1:30 PM – 2:00 PM: Introduction to Google Ads

  • Understanding Google Ads platform and its ecosystem.
  • Types of campaigns: Search, display, shopping, and video ads.
  • The role of ad rank and quality score.

2:00 PM – 2:30 PM: Keyword Research for Google Ads

  • Tools for keyword research: Google Keyword Planner, SEMrush.
  • Choosing the right match types: Broad, phrase, exact.
  • Hands-on: Participants perform keyword research for their business niche.

2:30 PM – 3:00 PM: Setting Up a Google Search Campaign

  • Step-by-step guide: Writing ad copy, choosing bidding strategies, and setting budgets.
  • Live demo: Creating a dummy Google Search ad campaign.

3:00 PM – 3:30 PM: Tracking and Optimizing Google Ads

  • Introduction to Google Ads analytics: CTR, CPC, and conversion rate.
  • Using A/B testing to improve ad performance.

 

Session 3: SEO Mastery

3:30 PM – 5:00 PM

3:30 PM – 4:00 PM: SEO Fundamentals

  • Understanding how search engines work.
  • Difference between on-page and off-page SEO.
  • The importance of technical SEO: Site speed, mobile-friendliness, and sitemaps.

4:00 PM – 4:30 PM: Keyword Research and Content Strategy

  • Tools for keyword research: Google Search Console, Ubersuggest.
  • Writing SEO-optimized content: Headlines, meta descriptions, and alt tags.
  • Hands-on: Participants brainstorm content ideas for their niche.

4:30 PM – 5:00 PM: Practical SEO Analytics

  • Overview of Google Search Console and Google Analytics.
  • Tracking performance: Organic traffic, bounce rates, and click-through rates.

 

5:00 PM – 5:30 PM: Q&A, Feedback, and Certification

  • Open floor for questions and discussions.
  • Participants share key takeaways from the workshop.
  • Feedback collection and certificate distribution.

Who Should Attend:

This workshop is ideal for entrepreneurs, small business owners, marketing professionals, content creators, and anyone passionate about harnessing the power of digital marketing to amplify their online presence and business success.

Immerse yourself in the digital domain at IIT Guwahati, and embark on a journey to transform your digital marketing skills. Discover the strategies, tools, and insights needed to captivate your online audience and propel your business to new heights. Let's unlock the potential of digital marketing together

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