Do I need an existing Google Ads account?

We will create one during the workshop. If you have an existing account, bring it — we can optimise it live.

How much budget is needed for the live campaign?

We use ₹500 as a test budget. Google sometimes offers new account credits — we will apply for these.

What SEO tools are used?

Google Search Console, Screaming Frog (free), PageSpeed Insights, and Ahrefs free tier.

Is this useful for an e-commerce business?

Extremely — Google Shopping and Local SEO are covered in depth with e-commerce examples throughout.

How long does SEO take to show results?

Typically 3–6 months for significant organic ranking gains. Paid ads show results within hours. We cover both timelines.

Google Marketing Workshop

World Technocon Series at BITS Pilani Hyderabad Campus

BITS Pilani Hyderabad Campus, Hyderabad

26 Apr 2026

Registration Open

Google Ads & SEO Mastery Workshop at BITS-Hyderabad
Dominate Google Search — Paid and Organic

An intensive specialist workshop focused entirely on Google — mastering both paid Search Ads and organic SEO to dominate the world's largest search engine. You will build and launch a real Google Ads campaign, perform a complete SEO audit, and implement a keyword strategy — all in one day.

Campus

1-Day | 9:00 AM – 5:30 PM

Certificate Included

Live Campaigns

⚡ Only few seats remaining • No refunds within 21 days

Workshop Impact

6500+

Trained Professionals

45+

Industry Experts

98%

Satisfaction Rate

Price

₹2,990

Date

26 April 2026

← All Workshops in Series

Workshop Overview

Win on Google — Paid and Organic Mastery Together

The only Google marketing workshop covering both channels in depth

Google Ads Mastery

Build search, display, and shopping campaigns with professional bidding and targeting strategies.

Technical SEO

Conduct a full site audit, fix technical issues, and implement schema markup for rich results.

Integrated Strategy

Combine paid and organic to dominate page 1 of Google for your most valuable keywords.

Workshop Gallery

Glimpses from our previous successful workshops

Topics Covered

Google Ads Campaign SetupKeyword ResearchQuality Score OptimisationGoogle Shopping AdsTechnical SEO AuditOn-Page SEOGoogle Search ConsoleCore Web VitalsSchema MarkupLocal SEO & Google My Business

Workshop Benefits

What Makes This Workshop Special

Deep Google Specialisation

Unlike generic workshops, this goes deep on one platform — Google — for real mastery.

Live Campaign Launch

You will launch an actual Google Ads campaign and publish an SEO-optimised page.

IIT-Backed Certificate

A recognized credential for PPC and SEO specialist roles.

Who Should Attend?

For marketers who want to master Google

PPC Specialists

SEO Professionals

Business Owners

Marketing Managers

This Workshop is For Those Who Want To...

Build and launch Google Search, Display, and Shopping ad campaigns with correct structure

Master keyword match types, negative keywords, and bidding strategies (tROAS, tCPA)

Conduct a complete technical SEO audit using Screaming Frog and Google Search Console

Implement on-page SEO: title tags, schema markup, Core Web Vitals optimisation

Build a local SEO strategy including Google My Business optimisation

Create an integrated Google strategy combining paid and organic for maximum visibility

Comprehensive Curriculum

What You'll Learn

Campaign types: search, display, shopping, video
Keyword research with Keyword Planner
Ad group structure and quality score
Ad copy writing with RSAs

Feedback From Our Participants

See what our previous attendees have to say

Why Attend This Workshop?

Join the Google Ads & SEO Workshop at . Dominate Google search results — both paid and organic — and drive consistent, measurable traffic to your business.

Frequently Asked Questions

Got questions? We've got answers

Ready to Start Your Journey?

Join hundreds of successful participants who started here.
Register now and secure your spot at BITS Pilani Hyderabad Campus.

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