Details
The Digital Marketing Workshop at IIT Delhi is a comprehensive program designed to equip participants with the skills and knowledge necessary to navigate the fast-paced world of digital marketing. This workshop is perfect for students, budding entrepreneurs, marketing professionals, and anyone looking to enhance their digital marketing acumen in an increasingly online world.
Over the course of this engaging workshop, attendees will be introduced to the fundamental concepts and strategies of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, and digital analytics. The curriculum is crafted to provide a holistic understanding of how each element contributes to a cohesive and effective digital marketing strategy.
Expert instructors with real-world experience will guide participants through interactive sessions that combine theoretical insights with practical application. Attendees will have the opportunity to work on live projects, analyze case studies, and participate in simulations to apply the concepts learned in real-time. This hands-on approach ensures that participants not only understand the theories behind digital marketing but also gain the confidence to implement them effectively.
The workshop will also delve into the latest trends and tools in digital marketing, offering insights into how to leverage emerging technologies and platforms to gain a competitive edge. Participants will learn about the importance of data-driven decision-making and how to use analytics to measure and optimize the performance of their digital marketing campaigns.
By the end of the workshop, attendees will have a comprehensive toolkit of digital marketing strategies and techniques, ready to be applied to their businesses, careers, or personal projects. The Digital Marketing Workshop at IIT Delhi is more than just a learning experience; it's an opportunity to connect with like-minded individuals, share ideas, and build a network in the digital marketing community.
Tentative Workshop Itenary/Topics Covered
Date : 29-March-2024 (Batch-1) & 30-March-2024 (Batch-2)
New Lecture Hall Complex, IIT Delhi
One-Day Digital Marketing Mastery Workshop
Tryst 2024, IIT Delhi
Elevate Your Online Impact: Step into the digital future with our comprehensive one-day workshop at Tryst 2024, IIT Delhi, crafted to empower you with a 360-degree view of Digital Marketing. This journey is designed for those eager to harness the dynamic power of digital tools - from SEO and Social Media Marketing to Google My Business, and from the intricacies of Google and Social Ads to the personalized touch of Email and SMS marketing. Whether you're aiming to boost your business, enhance your online footprint, or simply captivate a broader audience, this workshop is your launchpad to digital excellence.
Detailed Course Itinerary:
Session 1: Digital Marketing Foundations
- Introduction to Digital Marketing: Unveil the vast landscape of digital marketing and its pivotal role in contemporary business success.
- Crafting Your Digital Identity: Learn the art of creating a compelling online presence that truly resonates with your audience.
Session 2: SEO & Content Mastery
- SEO Strategies: Dive deep into Search Engine Optimization tactics to enhance your visibility and ranking on search engines.
- Content is King: Explore how blogging and vlogging can be powerful tools in your SEO arsenal, driving organic traffic and engagement.
Session 3: Google My Business & Local SEO
- Leveraging Local SEO: Discover the potential of Google My Business to boost your local visibility and attract nearby customers.
- Optimizing Your GMB Profile: Practical tips on optimizing your profile for maximum impact and visibility.
Short Break: 15 Minutes
Session 4: Social Media Marketing - The Engagement Engine
- Building Brand Love on Social Media: Develop strategies to connect and engage with your audience across platforms like Facebook, Instagram, and more.
- Content Calendar Creation: Master the craft of planning and executing a content calendar that keeps your audience hooked and engaged.
Session 5: Advertising - Google, Facebook & Instagram
- Google Ads Deep Dive: Learn how to set up and optimize Google Ads to capture the right audience at the right time.
- Mastering Facebook & Instagram Ads: Unravel the secrets to creating captivating ads that convert on the world's biggest social platforms.
Lunch Break: 12 AM to 1.00PM and Certificate Distribution
Session 6: Direct Marketing - Email & SMS
- Email Marketing Essentials: Unlock the power of personalized email campaigns to build relationships and drive conversions.
- SMS Marketing Tactics: Discover how to effectively use SMS marketing as a direct line to your customers, ensuring high engagement.
Session 7: Advanced Tools & Strategies
- WhatsApp Marketing: Explore innovative ways to use WhatsApp for business, creating personal and impactful customer interactions.
- Navigating Google Analytics: Become proficient in using Google Analytics to track, analyze, and optimize your digital marketing efforts for better ROI.
Short Break: 15 Minutes
Session 8: Integrating Digital Strategies
- Creating a Cohesive Digital Plan: Learn how to weave together various digital marketing strategies for a cohesive and powerful online presence.
- Real-Life Application: Workshop participants will collaborate to develop a comprehensive digital marketing plan, applying the day's insights to conceptualize a strategy that aligns with their business or project goals.
Closing Session: The Digital Path Forward
- Future Trends in Digital Marketing: A look into the crystal ball to discuss emerging trends and how to stay ahead in the digital game.
- Interactive Q&A: Your chance to clarify doubts, exchange innovative ideas, and gain insights from digital marketing experts.
- Certification Ceremony: Celebrate your newfound digital marketing prowess with a certificate of completion, marking a significant milestone in your digital journey.
Workshop Essentials:
- Date & Venue: 29-March-2024 (Batch-1) and 30-March-2024 (Batch-2) at New Lecture Hall Complex, IIT Delhi
- Time: 9:00 AM to 6:00 PM
- What to Bring: An eager mind, a digital device (laptop/tablet), and your business or project ideas.
Who Should Attend:
This workshop is ideal for entrepreneurs, small business owners, marketing professionals, content creators, and anyone passionate about harnessing the power of digital marketing to amplify their online presence and business success.
Immerse yourself in the digital domain at Tryst 2024, IIT Delhi, and embark on a journey to transform your digital marketing skills. Discover the strategies, tools, and insights needed to captivate your online audience and propel your business to new heights. Let's unlock the potential of digital marketing together
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